Approach
We choose the data each team needs and agree on when to update it. We also review what would happen if an update failed, so we can prepare validation and alerts.
How we work
We map fields, sources, destinations, formats, and update rules.
We define validations to avoid incomplete, duplicate, or inconsistent records.
We test real cases and configure alerts to detect sync failures.

How this connects to your business
We agree on the fields each tool needs, which holds the authoritative record and when updates happen. We add validation and error handling so reports and the CRM use consistent data.
What to define
We choose connections based on the work they need to do. An integration can prevent entering a contact twice, reduce recording errors or send the data someone needs to another tool.
- Which system holds the authoritative record of contacts, opportunities, payments or tickets.
- Which fields we send, in which format and what needs to happen to send them.
- How we'll test the connection before putting it into use.

Expected outcome
Each tool receives the data it needs. If a connection fails, the team gets an alert so it can investigate.
Tools for the project
We choose them to suit the task, the access you have and the data you need to keep.
- HubSpot
- Make
- n8n
- Zapier
- Convex
- Google Analytics