Approach
We start with what your customers search for and need to understand. The content answers with information they can check and links to services that address that need.
How we work
We research search intent, frequent questions, objections, and comparisons.
We define what should be an article, service page, resource, or help block.
We measure visibility, clicks, reads and inquiries, then review how they support sales.
How this connects to your business
We start with questions your customers search for online and answer them with information and evidence. We then link to related services and case studies, and provide a next step for readers who need to talk to sales.
What to define
We review campaigns, content and experiments alongside sales data. That shows which inquiries they generate, how those inquiries move through sales and what return they bring.
- Where inquiries come from and which ones meet the sales criteria.
- Which stage opportunities stop at and what we can do to follow up.
- Which report helps us decide each week without checking ten tools.
Expected outcome
A report that brings together acquisition, conversion, follow-up and return to review what is working and what needs to change.
Tools for the project
We choose them to suit the task, the access you have and the data you need to keep.
- Notion
- Next.js
- Google Analytics
- Google Tag Manager
- OpenAI