Paid media and campaigns

Approach

We review which ad someone saw, which page they reached, whether they got in touch and what happened during follow-up. That lets us assess the campaign using sales information.

How we work

1. We define objective, offer, audience, budget, and conversion event.

2. We check that the ad, landing page, form and sales reply describe the same offer.

3. We review opportunity quality alongside clicks and cost.

How this connects to your business

To review paid media, we follow the path through the ad, audience, landing page, conversion event, CRM and follow-up. We compare click costs with the quality of the opportunities that arrived.

What to define

We review campaigns, content and experiments alongside sales data. That shows which inquiries they generate, how those inquiries move through sales and what return they bring.

• ✓Where inquiries come from and which ones meet the sales criteria.
• ✓Which stage opportunities stop at and what we can do to follow up.
• ✓Which report helps us decide each week without checking ten tools.

Expected outcome

A report that brings together acquisition, conversion, follow-up and return to review what is working and what needs to change.