Experiment rhythm

Approach

Before testing a change, we write down what we expect to happen, how long we'll observe it and what decision we'll make with the result.

How we work

1. We prioritize tests by impact, effort, and expected learning.

2. We design small changes in message, channel, UX, or follow-up.

3. We review what happened and decide which change to keep, adjust or discard.

How this connects to your business

We test small changes so we can tell what caused the result. Before starting, we define a hypothesis, the measurement period and the decision we'll make at the end, while daily work continues.

What to define

We review campaigns, content and experiments alongside sales data. That shows which inquiries they generate, how those inquiries move through sales and what return they bring.

• ✓Where inquiries come from and which ones meet the sales criteria.
• ✓Which stage opportunities stop at and what we can do to follow up.
• ✓Which report helps us decide each week without checking ten tools.

Expected outcome

A report that brings together acquisition, conversion, follow-up and return to review what is working and what needs to change.