Decision dashboards
Simple reports to review acquisition, conversion, and follow-up.
Approach
A dashboard should help decide what to adjust, not just decorate data. We connect it to concrete business questions.
How we work
- We define weekly questions: what enters, what converts, what stalls, and what creates value.
- We connect sources such as GA4, CRM, campaigns, forms, or operating sheets.
- We design views with signals, alerts, and owners to move actions forward.
How this connects to your business
A decision dashboard answers weekly questions, not just displays charts. We connect acquisition, campaign, CRM, lead quality, and follow-up to know what to adjust.
What to define
We connect marketing, sales, and measurement so each campaign, content piece, or experiment is evaluated by commercial progress, not activity alone.
- Which source brings demand and how qualified that demand is.
- Which pipeline stage is stuck and what action can move it.
- Which report enables weekly decisions without checking ten tools.
Expected outcome
The result is a system where acquisition, conversion, follow-up, and return are read together.
Tools that may be connected
Not every tool is used in every project. We choose the stack based on the flow, available access, operating cost, and the data that needs traceability.
- Google Analytics
- HubSpot
- Google Ads
- Meta Ads
- Convex