Landing pages and funnels

Focused journeys for campaigns, services, launches, or lead capture.

Approach

A landing page does not try to say everything: it answers one intent, reduces doubt, and pushes a measurable action.

How we work

  1. 01

    We define traffic source, intent, offer, and primary conversion.

  2. 02

    We build a journey with message, benefits, proof, objections, and CTA.

  3. 03

    We measure key events to know where copy, design, or follow-up should change.

How this connects to your business

Landing pages are built around an offer and a traffic source. We align message, proof, form, WhatsApp, CRM, and conversion event so the campaign does not end in a lost contact.

What to define

The website is not treated as an isolated brochure: we connect it with offer, messaging, forms, WhatsApp, CRM, events, and follow-up so traffic becomes visible opportunities.

  • Which visitor arrives, what they need to understand, and which action they should take.
  • Which data is captured in each conversion and where it must go.
  • Which events, tags, and messages confirm the funnel is working.

Expected outcome

The intended result is a clear journey: visit, trust, action, record, follow-up, and measurement.

Tools that may be connected

We choose the stack based on the flow, available access, and the data that needs traceability.

  • Figma
  • Next.js
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • HubSpot
  • Google Tag Manager

Does your situation need a more specific answer?

Tell us what you are trying to solve. We will review the context and help identify the next step.

Talk to Metanoia