Content architecture

Approach

We decide what each page or article is for. It may explain a service, answer a question, support a campaign or help the team follow up.

How we work

1. We separate company, service, case study, help, blog and campaign pages.

2. We assign search intent, audience, and next action to every page.

3. We link related articles and services so readers can find more information.

How this connects to your business

We organize service pages, articles, case studies, FAQs and resources around what readers need to find. Each page has a purpose and links to related information.

What to define

The website, content, social media, sales and product need to explain the same offer. We agree on what the brand says and how it looks so customers can recognize it and find answers to their questions.

• ✓What someone needs to understand about your offer in the first few seconds.
• ✓Which objections appear before contacting, buying, or booking.
• ✓Which design and writing rules the team will use to create new materials.

Expected outcome

Customers recognize your brand across channels, understand what you offer and can find how to get in touch, buy or book.