Approach
We start by understanding the business, finding the main bottleneck, and separating urgent needs from strategic decisions.
How we work
- 01
We review goals, commercial context, and existing assets.
- 02
We identify friction across web, sales, brand, operations, or measurement.
- 03
We propose an initial path with priorities, deliverables, and review rhythm.
How this connects to your business
At Metanoia, kickoff is used to read the full business: offer, channels, team, commercial stage, current tools, and urgent needs. That keeps a broad need from becoming a messy task list.
What to define
Before producing screens, campaigns, or automations, we define the business decision the project needs to move: acquisition, conversion, follow-up, trust, or operational efficiency.
- Which commercial objective must change and how it will be measured.
- Which channel, team, or process is creating the most friction.
- Which initial scope can deliver value without being blocked by outside dependencies.
Expected outcome
The result is a path with clear priorities, owners, and deliverables that connect strategy to execution.
Tools that may be connected
We choose the stack based on the flow, available access, and the data that needs traceability.
- Notion
- Figma
- Google Analytics
- HubSpot