Growth brief

Approach

Before designing or building, we use the brief to record what you offer, who you serve, which channels you use and the project's constraints.

How we work

1. We collect essential information without asking for unnecessary documents.

2. We note what we need to test about the customer, messaging, process and metrics.

3. We update the brief when the diagnosis changes any of those answers.

How this connects to your business

The brief records what the team needs to know before starting. We note your audience, offer and promise, customer questions, traffic sources, project constraints and the approvals required.

What to define

Before designing screens, preparing campaigns or automating, we agree on the problem the project will address. That may be attracting inquiries, converting them into sales, following up, building trust or saving the team time.

• ✓Which sales result we want and how we'll check whether it changes.
• ✓Which channel, team or process has the most urgent problem.
• ✓What we can complete first with the materials and access available.

Expected outcome

A work plan with priorities, owners and deliverables. The team knows what comes first and what it needs to get started.